Bowlmor AMF, the largest operator of bowling centers in the world, wanted to enhance its customers’ bowling experience with new and exciting visual technology. To do this, the company partnered with Casio America, Inc., a leading manufacturer of projection technology, to transform its bowling centers with Casio LampFree ® projectors to offer wall-to-wall entertainment. To date, Bowlmor AMF has installed 200 Casio projectors in various locations, including both Casio’s Signature XJ-M255 and Pro XJ-H2650 models, with plans to purchase additional Casio projectors for its remaining locations by the end of 2015.
“Our company spent a lot of time researching the best projection technology for our bowling alleys and found that the Casio projectors are unmatched in terms of its LED Hybrid Light Source, affordability, and long term use,” said Levan Natsvlishvili, AV director of Bowlmor AMF. “We purchased both the Casio Signature and Pro models and found that these projectors are ideal for the applications we are using.”
Bowlmor AMF chose Casio’s projectors specifically because of its LampFree® technology and state-of-the-art LASER & LED Hybrid Light Source. Casio projectors provide users with a 20,000 hour estimated lifespan, and unlike competitive projectors with lamps, they eliminate the need for expensive projection lamps that often need replacement and can cost almost as much as the original projector unit over one year. These units are also mercury-free, eliminating concerns for the proper disposal of used lamps and mercury pollution.
“We have worked with Casio products before and the projectors we have installed have exceeded our expectations,” said Natsvlishvili. “Casio has always been known for providing a superior product and the LampFree® line of projectors will help enhance the customer experience.”
Throughout many Bowlmor AMF locations, Casio projectors are mounted on the ceilings and project images and videos on the wall right above the pins. The units can project advertisements, live video of sporting events, music videos and more. Each bowling alley can run video feed as long as 12-14 hours per day and can shut the units down easily without worrying about additional setup time. The next day when the power is turned back on, the projectors retain memory of the predetermined settings and cut down on calibration time. Also, since the projectors use Laser & LEDs it only takes eight seconds from power on to reach full brightness.
“Casio is proud to provide its state-of-the-art projectors to Bowlmor AMF’s bowling centers,” said Matt Mustachio, general manager of Casio’s Business Projector Division. “We know our units will reduce operating costs for the facilities and create a fun and inviting digital atmosphere for the customers. We look forward to building upon our relationship with Bowlmor AMF as they continue to upgrade locations nationwide.”
Bowlmor AMF will continue to upgrade locations across the country for the next two years. In launching its newest bowling concept, Bowlero, in The Woodlands ,Texas, Bowlmor AMF installed 20 Casio projectors in the 40-lane bowling alley to provide high-quality entertainment for consumers and enhance the party atmosphere. With Casio projectors, Bowlmor AMF looks to amplify the entertainment aspect of the sport while providing the ultimate bowling experience to its customers.